Title: Business Director

Department: Business Development

Specialism: Exhibitions, Immersive Environments, Sales and Strategy

Gerry Montgomery

Dream Weaver

What do you do at SPARK THINKING?

I take the crazy, off the wall ideas that our creative team (and clients) come up with and turn these into reality. Numbers are my friend, and I can use them to share statistics about your customers that you don’t already know – what really makes them tick, and how we can share your brand messages with them in novel and interesting ways.

What has been your SPARK Moment?

I turned a bland, circular exhibit hall with 14 columns into one of the most visually impactful exhibits the industry has ever seen, using the then just-launched iPad to deliver personal content to the audience in a truly memorable way.

Tell us something we don’t know…

I once flew from Istanbul to New York and back in the same day to have breakfast with an important client.