Bright Sparks At Jaguar Land Rover


SPARK THINKING recently supported Jaguar Land Rover in delivering their graduate and apprentice induction programme for this year’s new recruits.

The launch-pad event took place at the Ricoh Arena betwen 5-9 September. Over 400 16-24 year olds attended the five-day event to kick-start their Jaguar Land Rover career and development journeys.

SPARK THINKING organised the logistics, production, digital, exhibition and agenda design for the prestigious event. The event placed the learning experience in the hands of the audience who used their event app to navigate their own personal agenda. The event included 50 exhibitors, a keynote address by Dr Ralf Speth (Jaguar Land Rover CEO) and a range of sessions aimed at personal and professional development.

Dan Walker (Head of Content at SPARK THINKING) commented on the recent event: “We carefully researched the mind-set of the audience and their likely communication preferences before developing participant profiles. We then refined our creative and digital ideas to create a unique and immersive employee engagement experience that fitted their learning needs, delivered against the business objectives and created a platform for future success. We are thrilled to have executed this prestigious event for Jaguar Land Rover and played a part in supporting and developing the fresh talent and bright sparks of their future business.”

JLR at Ricoh Arena

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