Title: Senior Creative Lead
Department: Creative Services
Specialism: Branding, Print, Design, Video
Chief Font Wizard
What do you do at SPARK THINKING?
What I think I do, is create magic and make dreams come true…. In reality, I deliver considered design, and ensuring the initial concepts are carried through, and are effective when the event goes live. My aim is to help drive the ideas in directions and help the development of the team in producing the best creative for our clients, whilst maintaining the quality through the execution and delivery.
What has been your SPARK Moment?
One of my best creative achievements was to create and design the initial concepts, branding and website for Media360, Brand Republics annual flagship media conference that is still running after 7 years. My other is creating a PR campaign for a male ‘toy’ that was put on phone booths around New York, causing such a stir that it made coverage on Saturday Night Live.
Tell us something we don’t know…
I was once hypnotised by a dog on stage, amongst many tasks I was made to perform, was an impromptu 15 minute stand-up routine about a 5 legged dog that I apparently used to own… no idea where it came from. Also whilst at University I also taught a member of world renowned, grammy award winning trance producers/DJ group, Above & Beyond, how to DJ, before they were famous, unfortunately the royalties have not been forthcoming.