Leeds Beckett University’s Graduation Festival comprised 14 ceremonies over five days, with over 20,000 attendees celebrating the achievements of the graduates.
We were contracted as a full service event provider to convert the conventional spaces available within the university’s grounds into a customised celebratory festival environment.
The festival was designed to complement the beautiful historic buildings and to create the essence of an English picnic in the university’s gardens. We transformed the tennis centre into a sophisticated 1,850 capacity auditorium. The temporary adaptation of this blank canvas space involved creating flooring and walling, suppling temporary power and installing air-conditioning, audio-visual technology, staging, carpets, seating, toilets and disabled lifts.
In addition to the pop-up auditorium, the festival experience also included temporary structures housing VIP areas, outdoor seating, bars and catering facilities. Our in-house creative team devised the theming and branding which was implemented across the whole site to create the festival ambience. All print, production and installation was also managed by the in-house team.
As well as providing a successful graduation ceremony, the event needed to communicate the university’s strategic plan, showcasing its services and raising the university’s profile with attendees and local media. High production values, attention to detail and meticulous health and safety checks helped us deliver against the commercial objectives. In addition we thoroughly researched the university’s brand values which shaped every decision. Each line item in the budget was assessed against these values to ensure that they delivered against the core ethos and brand.
We helped to increase the overall graduate satisfaction of the event from 90% to 97.5%. This is the largest-ever increase in the university’s long history of running this event.